Let’s face it; It’s never easy to stand out above the competition but having a unique and well-designed business card can give you, and your company the edge it needs. The following tips will help you create a new business card that will amaze anyone lucky enough to get it;
Keep it Simple
You might want to use an uncommon material for your business card. Although this may certainly be memorable, bear in mind the realism of your chosen medium. People usually write additional details on business cards such as where they got the card. This is much harder to do on metal and even wood.
Make it Readable
If you have a lot of information to display, you may be tempted to reduce the size of your text. Small texts often look readable on screen but turn into a faint smudge when printed. Also, don’t forget about the font, keep it simple and professional and don’t be tempted to use the Comic Sans or a detailed calligraphic font which is impossible to read.
Decide on your Concept
Your brand values can be turned into a business card design by considering the customer you are trying to impress, and deciding on what would tell the story of your business to that customer. Your images, textures, and colors should all be consistent with your current marketing materials, and all these should be right in agreement with the brand values that distinguish your business from everyone else.
Include the Right Info in the Right Place
A lot of people take a business card and put it in a folio or Rolodex after admiring your awesome design. Therefore, most designers will recommend that you include vital information on the front of your business card, and use the back of the card to give it some flavor.
It’s smart to keep your business cards consistent with the rest of your company’s branding. If you have company colors, use them. Obviously, if you don’t have any particular color scheme to work with, you will have free reign on your business cards. However, be careful to choose complementary colors because clashing colors can look unprofessional on a business card. If you are in doubt, use an online color matching tool.
The Visual Content
For business cards, it’s true that pictures speak louder than words. While you need to have content written on the front side of the card, think about saving the back side for something more visual. Maybe you could use the space to display a picture of your product, or something related to your business. Otherwise, put your company’s logo on the back of the card. Whatsoever you do, do not leave it blank. It’s often said that people don’t usually look at the back of business cards, but that’s just not true.
Break Away From the Usual
For many businesses, one of the main challenges of designing cards is coming up with something original. Luckily, there are plenty of ways to break away from the standard and create something truly outstanding. In essence, your business card has to be unique.
However, the first impressions last and you’ve got seconds to ensure that the first and lasting impression is positive. The above tips will help you get a well-designed, unique business card, which is a fantastic way to make a strong impression.